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CASE STUDY

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Subject Point Card Registration Solution for American Retail
  • 2022.01.14
Customer Description
  • It is the 8th largest retailer in the United States to develop a kiosk deployment solution with POSBANK.
  • It is a large distribution chain with 1,900 stores in the United States.
Customer Objectives
  • The kiosk must be specialized for point card registration system as well as store payment.
  • The kiosk should be able to increase the work efficiency of the workers and the satisfaction of the customers.
  • A high-performance kiosk processor that can operate the customer DB of a large store is essential.
  • As it is exclusively for point cards, it is necessary to build a design with a built-in device and accurate sensing capability of barcode and card readers.
Challenges
  • It is necessary to build a solution that is friendly and accessible to new members without difficulty.
  • It should be a product that can be linked with the existing payment system, and a system optimized for point registration, confirmation, and use should be developed.
  • A system with specifications that can directly manage and operate a large amount of customer DB is required.
Solutions
  • BIGPOS with compact size and light weight was applied to the project.
  • The latest high-performance Intel CPU for large customer DB operation is applied.
  • A solution linking with the payment system was applied, and software design specialized for customer and point management was carried out.
  • As a built-in option, a barcode and card reader with accurate sensing ability while maintaining a sophisticated design were applied.
Results and Benefits
  • Customers directly used barcodes and card readers to increase accessibility and convenience, and the transaction volume of point cards through kiosks increased.
  • The reduction in response to customer inquiries related to simple points lowered the fatigue of store employees, enhanced the professionalism of face-to-face response, and strengthened work efficiency.
  • Convenient management and utilization of large customer DBs registered with point cards has increased.