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CASE STUDY

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Subject Gift Card Sales Kiosk for The World's Largest Convenience Store
  • 2022.02.25
Customer Description
  • As the world's first convenience store chain brand, it has more than 70,000 stores in 17 countries.
  • As the second largest retailer in Japan, with annual sales exceeding $60 billion, it is a convenience store brand that owns the largest number of stores in Japan and has surpassed 20,000 stores.
Customer Objectives
  • You need a kiosk dedicated to gift cards that can sell gift cards for various restaurant brands or services at convenience stores.
  • Various services such as gift card sales for convenience store customers should be provided, and accessibility should be facilitated.
  • It should be possible to obtain additional sales according to the provision of the kiosk.
  • Apart from purchasing products in convenience stores, payment should be made easily and safely at the kiosk itself without management personnel.
Challenges
  • It is necessary to implement a system that can be aggregated by reflecting additional sales in the internal sales of convenience stores.
  • We need to implement an easy management system that can easily add gift cards of various brands and services within the kiosk.
  • We needed an easy-to-use interface that allows customers to go through the entire purchase process with just the touch of a customer's finger.
  • The security system must be running because payment is made at the kiosk and the gift card is sent to the mobile device.
Solutions
  • Convenience store counter and kiosk sales management system is integrated.
  • To facilitate maintenance of gift card sales in the kiosk system, a system that supports high-performance CPU and graphics is applied.
  • High-performance PCAP touch function is applied to the kiosk screen to facilitate gift card purchases.
  • To support MDM (Mobile Device Management) service, a mobile device management system based on global standardized technical guidelines was applied.
Results and Benefits
  • In addition to the existing convenience store sales, the overall convenience store sales are increased due to the gift card sales from kiosks.
  • Customers were satisfied with the various sales and services within the convenience store, and the number of convenience store customers and the revisit rate is also increased.
  • The amount of gift card purchases at convenience stores was significantly higher than the average per person purchase of existing gift cards.