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CASE STUDY

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Subject Reward card registration system kiosk at convenience store in gas station
  • 2022.04.28
Customer Description
  • Since opening the first such brand convenience store in the United States in 1976, it is a convenience store franchise that has been included in the 'Inc 5000' list of the fastest-growing private companies in the United States for the past three years.
  • It is a convenience store located inside a gas station that serves snacks, drinks, and lunch as well as gas service.
Customer Objectives
  • It must be possible to register a card at the in-store reward card registration kiosk, and it must be possible to register without a card by linking with the rewards app.
  • It is necessary to establish a network of kiosk systems that can operate the reward program regardless of branch, whether refueling at any gas station in the franchise or purchasing drinks or food at any convenience store.
  • For the performance of the kiosk, it must be equipped with a high-performance processor that can link a system that can save each time a certain amount of money is consumed in a store or a certain amount of refueling gallons.
Challenges
  • It must be able to link with the payment systems of existing gas stations and convenience stores, and it must be the performance of a kiosk that can build systems necessary for reward programs such as fuel discounts.
  • The kiosk should have enough options to use it by swiping a reward card, scanning an app barcode, or entering a phone number at checkout.
Solutions
  • A high-spec Android processor is applied to increase the speed of processing of the reward program.
  • It is equipped with all options optimized for kiosks, such as MSR for using physical cards, barcode scanners, and touch screens for information input.
Results and Benefits
  • The kiosk system smoothly operated even with a discount service proportional to the consumption amount as well as the application of the reward program to all customers regardless of whether they had a card or not. This kiosk system simplifies the business process of convenience store managers.
  • Customers were satisfied with the fast processing speed and non-face-to-face processing of membership registration and reward programs using the kiosk's card reader, barcode reader, and touch screen.