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SubjectReservation Service Solution for American Healthcare Company
2022.01.14
Customer Description
The largest H&B(Health&Beauty) company in the US specializes in healthcare and has 9,600 stores in 50 states.
As the number of hair and beauty-related products increases, the sales volume and business area are expanding.
Customer Objectives
By operating a separate system for purchasing hair and beauty products and service reservations at the store, they wanted to improve the concentration of employees on basic tasks.
They wanted to simplify the cumbersome reservation process and reduce customers' waiting time for reservations.
They wanted to design an intuitive and simple user screen so that customers can directly use the reservation system.
They wanted to continuously expose promotions for products and services by implementing the advertising display function.
Due to the nature of the store, which displays colorful beauty products, the kiosk also preferred colors and designs that were not rigid or crude.
Challenges
We needed to design high-performance systems to showcase, select, and reserve a variety of products and services.
We needed an easy-to-use interface that could reflect all the details required for reservation with just the touch of a customer's finger.
A system that can transmit advertisement images and videos must also be supported when the reservation process is not in progress.
You should propose a kiosk with various colors and designs that match the store concept and characteristics.
Solutions
A high-performance CPU and graphics support system that can operate a large number of products and customer DB are applied.
High-performance PCAP touch function is applied to the kiosk screen to facilitate the process of product purchase and service reservation.
An easy system was applied so that managers can individually apply promotional images and videos for each store.
In order not to obscure the atmosphere of the store, a custom color kiosk was proposed for each store.
Results and Benefits
With the introduction of the reservation system kiosk, sales increased because it was possible to focus on product sales and service provision in the store rather than customer management.
Customers were satisfied with the screen configuration, where they could see all products and services and make an active choice.
In addition, customers were satisfied with the use of the reservation system kiosk because of the quick response of the touch screen.
Store promotions were promoted to customers through images and videos of Full HD screen kiosks in the store, and the number of regular reservations by certain customers increased.
The compact and slim design and custom colors are well matched to stores.
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